The story of the Old Spice social media success

If you have been online anytime in the last couple of months, you’ve no doubt seen or heard something about the Old Spice social media campaign.   “The Man Your Man Could Smell Like” has made former NFL wide receiver Isaiah Mustafa into the internet’s second coming, but it’s also increased Old Spice sales by over 100% and made the Old Spice YouTube Channel into the number one most viewed.  Ever.

Check out the video below from Wieden+Kennedy, the firm that put the campaign together, that gives a quick run down on the campaign and how it has buoyed the Old Spice brand.  If there’s any proof that cleverly-done online video can impact your ROI (and there is), this is it.

Why You (Yes, You) Need a Video on Your Website

Here is the first of what will hopefully be a weekly series of short animations. Our idea was to create something quickly that had a clear message and simple visuals.  Animated videos on your website will help tell your story better than almost anything else.  If you’re looking for help getting started, please reach out.