The story of the Old Spice social media success

If you have been online anytime in the last couple of months, you’ve no doubt seen or heard something about the Old Spice social media campaign.   “The Man Your Man Could Smell Like” has made former NFL wide receiver Isaiah Mustafa into the internet’s second coming, but it’s also increased Old Spice sales by over 100% and made the Old Spice YouTube Channel into the number one most viewed.  Ever.

Check out the video below from Wieden+Kennedy, the firm that put the campaign together, that gives a quick run down on the campaign and how it has buoyed the Old Spice brand.  If there’s any proof that cleverly-done online video can impact your ROI (and there is), this is it.

Moving into a new office

There comes a time in every company’s history when working from a laptop on the kitchen table is no longer the best way to do business, and I’m excited to say that day has come for The Duke & the Duck. Taking advantage of Dave’s move to DC, we thought it would make sense to turn one of the bedrooms of our townhouse into a dedicated workspace and I must say that so far, so good.

Here are some pictures:

There’s a big empty wall across from the desks that we’ve been thinking about turning into a giant white board, or maybe an area for our contractor folks to come in and work, but we’ll have to see how that goes. I for one would like to put up a giant (8 ft. tall) Duke & the Duck logo.